The "10-10-10 Rule" is a decision-making framework created by Suzy Welch, designed to promote long-term thinking and reduce the impact of short-term emotions. The core of the rule involves evaluating the potential consequences of a decision across three different timeframes: 10 minutes, 10 months, and 10 years. By considering these distinct points in time, individuals can gain a broader perspective on the potential ramifications of their choices, fostering clarity and improved decision-making.
The 10-10-10 rule encourages individuals to avoid making choices based solely on immediate feelings. It can be applied to both small, everyday decisions and more significant, life-altering ones. For example, when faced with a difficult decision, you would ask yourself: How will I feel about this in ten minutes? How will I feel about this in ten months? And how will I feel about this in ten years?. The goal is to align decisions with long-term goals and values, and to make more thoughtful, well-balanced choices that consider both immediate and future implications.