Wealthfront is a financial services company headquartered in Palo Alto, California, offering automated investment and wealth management services. Founded in 2008 by Andy Rachleff and Dan Carroll, it initially operated as a mutual fund analysis company named kaChing before pivoting to wealth management. Wealthfront aims to provide accessible, low-cost investment services through technology. As of 2025, Wealthfront reported $88 billion in assets under management (AUM) and over 1.3 million clients.
The company's current CEO is David Fortunato, who joined Wealthfront in 2009 and previously served as the company's CTO. Andy Rachleff is the Executive Chairman and also served as CEO at different times. Wealthfront provides various services, including asset management, equities trading, and wealth management. These services include automated investing, retirement accounts, 529 education savings plans, and cash accounts. In December 2025, Wealthfront completed its initial public offering (IPO) and is trading on the Nasdaq Global Select Market under the ticker symbol "WLTH". However, in early 2026, the company faced scrutiny regarding deposit outflows and the CEO's stake in the home-lending business, leading to investigations and a drop in stock price.
