Social Chain, now known as SocialChain, is a digital agency that provides social media marketing, content production, and branding services to businesses globally. Founded in 2013/2014 by Steven Bartlett and Dominic McGregor, the company aimed to become the first "Integrated Social Media Company". Originating in Manchester, UK, it has grown to include offices in locations such as London and New York. In February 2023, SocialChain was acquired by Brave Bison. In early 2025, SocialChain launched StrategyChain, a consultancy offering brand, communications, product innovation, and business transformation strategies.
The agency has undergone restructuring and a brand refresh, emphasizing a "creator-led model" that prioritizes talent and creativity. Pete Metcalfe heads the collective as CEO. Other members of the senior leadership team include Ric Hayes (Group Strategy Director), Tom Bellamy (Executive Creative Director), and Mark Farrelly (Finance Director). SocialChain emphasizes building connections between people and brands, moving away from solely chasing algorithms. Recent client wins include John Lewis Partnership, Holland & Barrett, and the British Army. In April 2025, SocialChain acquired The Fifth, an influencer marketing agency. In 2024, SocialChain achieved its first profit since 2021, posting a pre-tax profit of £645,667.