SERHANT. is a real estate brokerage firm founded in September 2020 by Ryan Serhant, a well-known real estate broker and television personality. The company is headquartered in Manhattan, New York City, and operates in multiple states, including New York, Florida, and others. SERHANT. distinguishes itself through its focus on content creation, technology, and agent empowerment, aiming to revolutionize the traditional brokerage model. It employs a "content-to-commerce" approach, utilizing an in-house film studio, SERHANT. Studios, and a tech-driven innovation platform, SERHANT. ADX, to market properties and generate leads.
Ryan Serhant serves as the Founder and CEO of the company. The leadership team includes key executives across various functions, such as John Barfield (Vice President, FP&A), Laura Youngblom (Chief Revenue Officer), and Natalie Vitebsky (CFO). SERHANT. has quickly grown to become one of the fastest-growing real estate firms in the United States and is the most followed real estate brand in the world, with a large following across social media platforms. The firm has received the Inman Most Innovative Brokerage award in 2025. Recent news includes Serhant's predictions for the 2026 housing market, including an expected increase in home sales due to lifestyle factors and the rise of co-ownership. Serhant anticipates that by 2030, only two major real estate firms will remain: Compass and SERHANT..
