Salesforce, Inc., founded on March 8, 1999, is a cloud-based software company headquartered in San Francisco, California. It offers a variety of customer relationship management (CRM) services, focusing on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, agentic AI, and application development. Salesforce was founded by Marc Benioff, along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Marc Benioff currently serves as Chairman and CEO. Other key executives include Robin L. Washington (President & CFO), Parker Harris (CTO), and Ariel Kelman (President & CMO).
Salesforce has established itself as a market leader in the CRM space. In 2024, Salesforce had a 20.7% share of the CRM market and generated the highest revenue among all CRM vendors. The company's services include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and the Salesforce Platform. It also offers tools like Slack and Tableau. A recent focus has been on integrating artificial intelligence into its offerings, with the deployment of Agentforce, an agentic AI platform. In December 2025, Salesforce reported that AI agents powered by Agentforce influenced US$67 billion in global sales and resolved over 4.2 billion customer service interactions. Recently, Salesforce has reportedly cut part of its workforce and reshuffled its executive leadership. These layoffs, impacting teams across marketing, product, and data, occurred earlier in February 2026.