Pinterest is a visual discovery platform where users find inspiration, curate ideas, and shop for products. Founded in March 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest operates as a social media service that allows users to share and discover information in the form of digital pinboards. Users "pin" images to themed collections called "boards," showcasing interests from recipes and home decor to fashion and event planning. Headquartered in San Francisco, Pinterest has a predominantly female user base, with Millennial and Gen Z women representing a significant portion of active users.
Bill Ready has been the CEO of Pinterest since June 2022. Pinterest's mission is to bring everyone the inspiration to create a life they love and is focused on becoming an industry leader in responsible AI use, emphasizing online safety and positive user experiences. In 2025, Pinterest's annual revenue rose to $4.22 billion. Pinterest is making a push toward AI-powered products, which has resulted in some user backlash. Recent news includes the launch of the 2026 Pinterest Palette and the acquisition of tvScientific to expand advertising to connected TV.