OPPO, stylized as OPPO, is a Chinese consumer electronics manufacturer and technology company headquartered in Shenzhen, Guangdong. Founded in 2004 by Tony Chen, Oppo designs, develops, and markets smartphones, smart devices, audio devices, power banks, and other electronic products. The company initially launched DVD products in Europe and the United States before entering the mobile phone industry in 2008. As of 2025, Tony Chen remains the CEO.
OPPO is a major player in the global smartphone market. In 2023, the company ranked fourth worldwide in smartphone shipments, holding an 8.8% market share with over 103.1 million units shipped. By the first quarter of 2025, OPPO's global smartphone market share was approximately 7.7%. Recent news includes the rollout of ColorOS 16 in February 2026, featuring enhanced AI photo editing tools and productivity features. The company is also expected to unveil its Find X9 Ultra flagship phone in March 2026, with reports suggesting a 7,050mAh battery and a high-resolution camera setup. In early 2026, Realme was reintegrated as a sub-brand under OPPO, which may lead to strategic changes in the company's market position.
