Onnit is a health and wellness company founded in 2010 in Austin, Texas, by Aubrey Marcus. The company's mission is to inspire "total human optimization" through a 360-degree approach to wellbeing, encompassing physical fitness, mental performance, and emotional wellness. Onnit offers a range of products including science-backed nutritional supplements, functional foods, fitness equipment, and educational resources. Their flagship product is Alpha BRAIN, a nootropic supplement designed to support memory, focus, and mental processing. Other popular products include New Mood, and Shroom Tech Sport. Onnit emphasizes high-quality ingredients and third-party testing for purity.
In April 2021, Unilever acquired Onnit. Despite the acquisition, Onnit has remained based in Austin, Texas. Jason Havey continues to lead Onnit as CEO, while founder Aubrey Marcus remains a Brand Ambassador. Beyond its product offerings, Onnit provides motivational and informational content through its website, attracting over one million visitors per month. The company also emphasizes transparency and sustainability, aligning with current consumer values. Alex Earle is the CEO of Onnit Gym.