Neutonic is a nootropic supplement company founded in November 2023 by British influencers James Smith and Chris Williamson, alongside manager Luke Betts and Genflow CEO Shan Hanif. The London-headquartered brand created the "world's first productivity drink," a sugar-free beverage packed with cognitive health ingredients and energy-boosting properties, as a mindful alternative to coffee and energy drinks. The drinks come in various flavors, such as Tropical Ice, Orange Sunrise, and Wild Citrus, and contain ingredients like Cognizin, Rhodiola rosea, L-theanine, Panax ginseng, and B vitamins. Neutonic highlights the clinical research supporting the efficacy of its ingredients.
Neutonic has expanded its product line to include caffeine-free options like Brain Capsules and Focus Blend powder. In July 2025, Neutonic raised $3.7 million in its first funding round, bringing the company's valuation to $20 million. Investors include Contrarian Thinking founder Codie Sanchez, SaaS expert Dan Martell, fitness entrepreneur Mike Thurston, Gym King founder Jay Parker, JDI Investment, Kayla Itsines, and Grenade founder Alan Barratt. The company has generated $10 million in sales, selling over three million cans of its Productivity Drink since launch, and reached the #1 position on Amazon in both the energy drink and grocery categories. With the new funding, Neutonic plans to expand its retail presence across the UK and the US and launch new products and flavors.