NELK Boys, also known as NELK, is a Canadian-American YouTube channel and entertainment company that has become a recognizable brand among Gen Z and millennial audiences. Founded in 2010 by Kyle Forgeard, it initially featured prank videos and later evolved into a lifestyle and entertainment hub. Their content, which includes pranks, vlogs, and party-style videos, often pushes boundaries, leading to both viral moments and controversies. Kyle Forgeard also serves as the CEO of Full Send Entertainment.
NELK's "Full Send" mentality has become a trademark, representing an all-out approach to life. The company has expanded into various ventures, including the Full Send clothing brand, known for its limited "drops" that generate significant revenue. They also launched Happy Dad Hard Seltzer in 2021, which quickly became a top-selling brand. Additionally, they host the Full Send Podcast, which has featured prominent guests such as Donald Trump and Benjamin Netanyahu. In July 2025, an interview with Netanyahu sparked controversy and led to a decline in subscribers. Despite controversies, NELK continues to be a significant force in social media and the creator economy. As of February 2026, their YouTube channel has 8.43 million subscribers.
