MSI, also known as Micro-Star International Co., Ltd., is a Taiwanese multinational corporation that designs, develops, and manufactures computer hardware, related products, and services. Founded on August 4, 1986, in New Taipei City, Taiwan, by Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu, and Henry Lu, MSI initially focused on motherboards and add-on cards. Huang Chin Ching currently serves as President, and Hsu Hsiang as Chairman of the company.
MSI's product lineup includes laptops, desktops, motherboards, graphics cards, all-in-one computers, servers, industrial computers, peripherals, and automotive infotainment systems. The company is known for its commitment to gaming, content creation, and AIoT (Artificial Intelligence of Things) solutions. MSI has expanded its scope to include content creation, demonstrating creator-centric laptops at IFA 2018. At Computex 2024, MSI organized its product lineup for gaming and high-performance users into three segments: MEG (MSI Enthusiast Gaming), MPG, and MAG. Recent news includes a partnership with Microsoft to build a unique stylus that doubles as an AI microphone for Copilot. MSI serves customers in over 130 countries.