Incogni is a subscription-based personal data removal service that automates the process of sending data removal requests to over 420 data brokers and people search sites on behalf of its users. The company was created by Surfshark in September 2021 and launched publicly in January 2022. It was later offered as a standalone product. Incogni is headquartered in Amsterdam, Noord-Holland, Netherlands. The company's mission is to empower individuals to take control of their personal information and protect their privacy.
Incogni helps users exercise their legal right to privacy by leveraging privacy laws such as GDPR and CCPA to ensure data brokers delete personal information from their databases and prevent them from selling it to people search sites. The service sends regular privacy reports to keep users updated. Incogni has received positive reviews for its efficiency and accessibility, automating a complex process and offering value, especially on annual plans. As of February 2026, Darius Belejevas is the Head of Incogni, and Vytautas Kaziukonis is the CEO. In 2025, Incogni launched a Custom Removals feature and underwent an independent audit by Deloitte Lietuva UAB.
