Hinge is a dating app designed for users seeking meaningful relationships, distinguishing itself from apps focused on casual encounters. Its tagline, "the dating app designed to be deleted," reinforces this mission. Founded in 2012 by Justin McLeod, Hinge initially connected users through Facebook but later shifted its focus to long-term dating. Profiles on Hinge feature six pictures and three self-selected personal prompts to encourage users to focus on personality traits rather than solely appearance. In 2019, Match Group acquired 100% ownership of Hinge.
In December 2025, Jackie Jantos, previously President and Chief Marketing Officer, took over as CEO, as founder Justin McLeod transitioned to lead a new AI-driven project called Overtone, backed by Match Group. Hinge has experienced substantial growth, with revenue increasing from $8 million in 2018 to $550 million in 2024. As of 2024, Hinge has 30 million users, with 1.53 million paying for premium services. In the United States, Hinge holds 18% market share, placing it third behind Tinder and Bumble, though it is the fastest-growing of the three. Hinge is also popular in several European countries, including the UK, Ireland, Sweden, Norway, and Denmark.
