Happy Dad is a hard seltzer brand founded in 2021 by Kyle Forgeard, John Shahidi, and Sam Shahidi. The trio, also known for their involvement with the Nelk Boys and the Full Send brand, created Happy Dad to offer an "easy-to-drink hard seltzer with low carbonation, simple and refreshing flavors with no strange aftertaste". The company's headquarters is located in Santa Ana, California. Sam Shahidi serves as the CEO.
Happy Dad has quickly risen in the beverage industry, generating an estimated $80 to $100 million in annual revenue. Brand value is estimated between $250 and $300 million. Happy Dad's products include hard seltzer and hard tea. The brand distinguishes itself with regular-sized cans and gluten-free beverages containing 5% ABV, 100 calories, and 1g of sugar. Happy Dad has secured partnerships with figures like Joe Rogan and Rocker Steiner. The company has also achieved significant growth in the hard seltzer market, including leading growth at Walmart during "Dry January". Happy Dad's recent recognition includes ranking among the top 10 dollar growth suppliers in the alcohol industry.
