Gymshark Ltd. is a British athletic apparel and accessories brand, manufacturer, and online retailer headquartered in Solihull, England. Ben Francis and Lewis Morgan founded the company in June 2012. Initially, they operated from a garage, using a sewing machine and screen printer to produce garments. Ben Francis remains the majority owner and CEO of Gymshark. In 2020, Gymshark sold a 21% minority stake to General Atlantic, a US-based private equity firm, to fuel global expansion.
Gymshark has expanded to offer fitness apparel for men and women, including workout vests, hoodies, t-shirts, and leggings. The company has a global community of over 10 million customers and more than 18 million followers across social media platforms. Gymshark leverages social media and influencer marketing to connect with its target audience. The brand operates through 14 online stores and has multiple physical retail locations, including its first store on Regent Street in London. Carly Natalizia was recently promoted to Chief Commercial Officer in February 2026, to oversee Gymshark's omnichannel strategy.
