Gucci, officially Guccio Gucci S.p.A., is an Italian luxury fashion house based in Florence, Tuscany. Founded in 1921 by Guccio Gucci, the brand is renowned for its craftsmanship and innovative designs. Gucci's product lines include handbags, ready-to-wear, footwear, accessories, and home decoration. The company also licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty. In 2024, Gucci operated 529 stores with 20,032 employees and generated €7.65 billion in sales.
Gucci is part of the French luxury group Kering. Francesca Bellettini was appointed as the new President and CEO of Gucci in September 2025, replacing Stefano Cantino. Demna Gvasalia became the creative director in March 2025. Iconic products include the Bamboo bag, the Horsebit loafers, and the GG belt. Gucci positions itself as a top-tier luxury brand, emphasizing quality, innovative design, and exclusivity, targeting affluent individuals who value luxury and high fashion. Recently, Gucci has been experimenting with AI-generated imagery in its advertising campaigns.
