Giants Live is a professional strongman tour and the official qualifying tour for the World's Strongest Man (WSM) competition. Founded on September 18, 2015, the company hosts events globally, including national competitions like Britain's Strongest Man and international competitions such as Europe's Strongest Man. These events serve as qualifiers for the annual World's Strongest Man competition, offering strongman athletes a chance to secure a spot in the WSM finals. Giants Live events are filmed for Channel 5 and broadcast over Christmas each year as part of the World's Strongest Man series.
The company puts on strongman shows, showcasing feats of strength in arenas in the UK and USA. Key personnel include Colin Bryce, an ex-strongman competitor and long-term producer of World's Strongest Man, and Darren Sadler, an ex-strongman competitor and co-producer of World's Strongest Man. Giants Live has grown since its start in 2009 from a gym car park event to filling stadiums with thousands of fans. Hafþór Júlíus Björnsson holds the record for the most Giants Live wins with 10, while Evan Singleton and Žydrūnas Savickas are tied for second place with 6 wins each. Recent news includes Tom Stoltman claiming his fourth win at Britain's Strongest Man 2026.
