Ethos Technologies, also known as LIFE, is an American insurtech company headquartered in San Francisco, California, founded in 2016 by Peter Colis and Lingke Wang. Ethos operates as an online life insurance platform, aiming to simplify the process of purchasing life insurance. The company's mission is to make life insurance more accessible, affordable, and straightforward by using technology to streamline distribution, underwriting, and administration. Ethos offers term life, whole life, accidental death coverage, health-related issue coverage and indexed universal life insurance products, as well as wills & estate planning and supplemental health insurance products.
Ethos has a leadership team including Peter Colis (Co-Founder & CEO), Lingke Wang (Co-Founder & President), Vipul Sharma (Chief Technology Officer), and Kunal Mehta (Chief Financial Officer). Ethos has drawn support from major venture investors and went public in January 2026. The company and selling shareholders raised about $200 million in a U.S. initial public offering, selling 10.5 million shares at $19 apiece. Ethos began trading on the Nasdaq Global Select Market on January 29, 2026, under the ticker symbol LIFE. Recently, JP Morgan initiated coverage on Ethos Technologies with an "Overweight" rating and a price target of $13.00 USD. Deutsche Bank initiated coverage on Ethos Technologies with a buy rating and a price target of $23.00.
