Deel

The SaaS Apocalypse Myth and the Reality of Vibe Coding There is a sensationalist narrative sweeping the public markets—the idea that traditional enterprise software is facing a terminal decline. Pundits call it the **SaaS Apocalypse**. They suggest that because large language models allow anyone to "vibe code" their way into a custom application, the durable, sticky revenue of the Salesforce or SAP era is evaporating. This view is fundamentally flawed. Software is currently oversold. When you look at enterprise spend, IT and software only represent 8% to 12% of the total budget. If you have an innovation bazooka in the form of these new AI models, why would you point it at rebuilding payroll or ERP? You do not use a generational technological breakthrough just to save 10% on your existing software bill. You use it to optimize the other 90% of the enterprise—the human labor, the operations, and the core business logic that software previously couldn't touch. The idea that every company will simply replace their Workday with a home-grown AI agent is a fantasy. ServiceNow is not IBM; it is a capable, aggressive incumbent that is already raising guidance and raising prices. Pricing is a measure of product-market fit. In a world of extreme competitive pressure, prices go down. Yet, 75% of public SaaS companies have raised prices meaningfully since the release of ChatGPT. The mean increase sits between 8% and 12%, with many pushing 25% or more. This is not the behavior of a dying industry. It is the behavior of an industry that is shipping more value than ever before. While certain seat-based models will face pressure as AI agents automate tasks, the majority of SaaS provides a workflow and a system of record that is far too risky to disrupt for marginal gains. Decoding the Advantage: From Hostages to Customers One of the most profound shifts in the enterprise landscape is the dramatic reduction in switching costs. For decades, many software companies didn't have customers; they had hostages. If you were an SAP customer, the cost and risk of migrating to Oracle were so high that the incumbent only had to do the bare minimum to keep your business. It was a multi-year, high-risk project that could get a CTO fired if it failed. AI coding agents change that math. The complexity of systems integration—moving data, rewriting logic, and mapping workflows from one provider to another—is collapsing. This turns hostages back into customers. It creates a positive incentive for the entire ecosystem. Incumbents can no longer rely on inertia; they must innovate to survive. This is where Alex Rampel's famous question comes into play: Will the incumbent acquire innovation before the startup acquires distribution? In this cycle, incumbents will likely win the categories they already own. Microsoft will make a better word processor. Adobe will make a better Photoshop. However, the native categories—the ones that were impossible before AI—will be owned by startups. We are moving from execution-based products to thinking-based products. Startups that embrace this shift, like Cursor or Harvey, aren't just adding AI as a feature; they are building from a new primitive that redefines the workflow entirely. The Application Layer as a Multimodel Aggregator There is a common misconception that foundation model providers like OpenAI or Anthropic will eventually consume the entire application layer. While these models are the core engines of innovation, the application layer is where the real value aggregation happens. In 2022, we feared a world with a single dominant model that could charge 110% of a customer's gross margin. That fear has been neutralized by the rise of intense competition among model providers. We now live in a multimodel world where Gemini might be superior for front-end code while Claude excels at backend logic. As an end-user, you don't want to switch between different interfaces and command lines constantly. You want a single orchestration layer. This is why a company like Cursor is so valuable; it acts as a rich IDE that abstracts the underlying model complexity. Furthermore, different models are developing aesthetic opinions. Midjourney creates stylized, beautiful imagery, while Ideogram is the tool of choice for graphic designers who need precision and lack of bias. A professional creative needs access to the entire spectrum. An apps company that can integrate these disparate specialists into a cohesive feature surface will always beat a model provider trying to build an opinionated UI for every specific niche. Model companies are built for scale and generality; they are not set up to build the specialized, feature-rich surfaces required by the legal or medical communities. Rethinking Margins and the New Growth Heuristics For the last decade, we were taught that gross margins are the ultimate signal of business health. In the AI era, we must apply more nuance. We are seeing a shift where "influence is the new sales and marketing." The cost of customer acquisition is being blurred by the cost of providing the service. Today, many AI startups face a drag on their blended margins because they are effectively subsidizing user exploration through free compute credits or trials. These are "healthy calories" compared to the 2021 era where startups took VC dollars and handed them straight to Facebook and Google for ads. When you give a user a free trial of an AI tool, you are acquiring a power user. Power users in this cycle are 10x more valuable than they were in the traditional SaaS cycle. Historically, even the most intense Spotify user hit a price ceiling of $20 a month. Now, we see individuals and enterprises paying $200 to $300 a month for high-end AI tools because the utility is so much higher. When analyzing a company's health, you must unbundle the CAC-oriented margin spend (the tourists and trials) from the durable margin profile of the power users. If your Month 2 retention for converted users is 60% to 70%, the business is an absolute beast, regardless of the initial margin dip. The Power of Being Right and the San Francisco Edge In the world of venture capital, process is often over-intellectualized. Marc Andreessen famously told me that the most important thing is simply to "be right a lot." This sounds maddeningly simple, but it supersedes every mental model or framework. When a founder is making non-linear progress and hitting their targets, inertia is your best friend. Everything happening today defaults to happening forever unless a massive force intervenes. Bet on the founder who is consistently right. This also brings us back to the importance of geography. While you can build a company anywhere, San Francisco remains the center of the network effect for builders. In a moment where technology is moving at light speed and the most valuable secrets are whispered in shadowy hallways, the benefit of being in the room is enormous. It is a selection bias—are you willing to give up everything else to move to SF and be singular in your focus? We aren't in a bubble because demand is currently outstripping supply. Every time OpenAI triples its capacity, that capacity is 100% spoken for. This is not an overbuild; it is a fundamental transformation of how we compute and how we work. The winners won't be the ones who just try to make existing things cheaper; they will be the ones who use this new technology to touch the core aspects of humanity—companionship, education, and health—in ways that were previously inconceivable. Conclusion: The Horizon of Ambition We are only at the beginning of this product cycle. 2023 was the year of the "obviously good" ideas; 2025 is the year those ideas scale. By 2026, we will see the emergence of truly AI-native categories that we can't even define yet. The transition of spend from the 12% software budget to the human labor budget is already happening. As execution and expertise cease to be constraints, the only remaining constraint is human ambition. We are moving toward a world where the "NPS of the human experience" goes up. Whether it is a digital twin managing your dating life or an AI companion helping a senior citizen stay socially engaged, the technology is becoming more human, more emotional, and more impactful. The biggest risk today isn't that software is dead; it's that your ambition isn't big enough to keep up with what is now possible. Building an iconic company requires an irrational interest in the problem and an unwavering commitment to being right when the rest of the world is busy worrying about the apocalypse.