Cardone Ventures

The liquidity trap of private wealth Net worth often functions as a psychological anchor rather than a reflection of available capital. Grant Cardone maintains that for private individuals, these figures are largely speculative and practically useless for daily operations. Because his interests in Cardone Capital and 10X Health System are not publicly traded, their true value remains obscured by the lack of public audits. For the ultra-wealthy, wealth is frequently trapped in "sticky" long-term equity, meaning a billionaire might possess immense theoretical value while lacking the immediate cash to purchase a $400 million yacht. Luxury assets as depreciating liabilities The allure of high-status symbols often masks poor financial utility. Cardone admits that even at his level of success, certain acquisitions—specifically watches and marine vessels—represent emotional rather than rational decisions. He views Richard Mille watches as "terrible investments" and "junk," despite their massive price tags, because they lack the intrinsic value found in rare pieces like a Patek Philippe. In his view, a yacht is a guaranteed path to "zero," a liability that requires massive annual negative cash flow to maintain. Only through the leverage of public markets and "paper wealth" do these extreme luxuries become mathematically sustainable. Migration of the trillion-dollar footprint A massive shift in global capital is concentrating in specific hubs like Miami. Cardone notes that a "trillion-dollar footprint" has recently landed in the city, driven by titans like Jeff Bezos and Ken Griffin. This concentration of wealth is expected to triple the number of billionaires globally. As these individuals transition from "grinders" to masters of the public markets, their economic impact will expand exponentially. Sustainable growth at this scale requires moving beyond personal labor and into the realm of leveraging public perception and institutional capital to fund a lifestyle that remains out of reach for even the traditionally rich.