Beats Electronics, also known as Beats by Dr. Dre or simply Beats, is an American consumer audio products manufacturer. It was founded in 2006 by music producer Dr. Dre and Interscope Records co-founder Jimmy Iovine. Beats is headquartered in Culver City, California. The company designs, manufactures, and sells premium headphones, earphones, and speakers. Beats revolutionized the headphone market, becoming known for its stylish design and distinct sound profile. In July 2014, Apple Inc. acquired Beats for $3 billion.
As a subsidiary of Apple, Beats continues to develop and market audio products. Luke Wood is the president of Beats. In September 2025, Beats released the Powerbeats Fit, an updated version of the Beats Fit Pro wireless earbuds. Recent news indicates that savings are available on AirPods and Beats products. The brand maintains a strong presence in music and pop culture through collaborations with artists and celebrities.
