Beast Industries is a multifaceted entertainment, consumer products, and CPG (Consumer Packaged Goods) company founded and led by Jimmy Donaldson, widely known as MrBeast. Established in 2021, the company has quickly grown into a platform that transforms digital creator attention into consumer businesses. MrBeast, recognized as a top creator by Forbes and TIME, has built Beast Industries into a global entertainment powerhouse, boasting the most-subscribed YouTube channel with over 450 million subscribers and billions of monthly views. The company is headquartered in Greenville, NC.
Beast Industries operates at the intersection of viral media and consumer brands, converting its extensive online reach into revenue across various channels. The company's ventures include Feastables, a snack brand that generated $215 million in net revenue in 2024 and is available nationally at major retailers. They are also behind Beast Philanthropy, a nonprofit that has provided over 20 million meals and funded infrastructure projects. In early February 2026, Beast Industries acquired Step, a fintech company, to expand its platform into financial services and promote financial literacy. Jeff Housenbold, former CEO of Shutterfly, joined in 2024 as President & CEO to help scale the company. Beast Industries employs 978 people.
