Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. Founded in January 2000 by Robin Li and Eric Xu, Baidu holds a dominant position in China's search engine market. Baidu's mission is "to make the complicated world simpler through technology". While initially focused on search engine technology, Baidu has diversified into AI, cloud computing, autonomous driving, and other areas.
Robin Li is the CEO and chairman of the Board of Directors. Baidu's core business provides online marketing services and non-marketing value-added services. The company's products and services include Baidu App, Baidu Search, Baidu Baike, Baidu Maps, Baidu Wangpan, Baidu Tieba, iQIYI, Ernie Bot, Baidu AI Cloud, and Apollo Go. Baidu has been investing in AI since 2010 and offers a full AI stack, including cloud infrastructure, the PaddlePaddle deep learning framework, ERNIE foundation models, and AI applications. Recently, Baidu and Uber announced the launch of Apollo Go autonomous ride-hailing in Dubai. In February 2026, Baidu's board approved a $5 billion share repurchase program and adopted its first dividend policy.
