AG1, formerly known as Athletic Greens, is a global nutrition company founded in 2010 by Chris Ashenden. The company's headquarters is located in Carson City, Nevada. AG1 produces a daily health supplement in powder form that combines vitamins, minerals, prebiotics, probiotics, antioxidants, and plant-based superfoods. It is formulated without artificial sweeteners and marketed to support overall health and digestive function. The company's mission is to empower people to take ownership of their health by offering a comprehensive and convenient daily supplement.
Kat Cole is the current CEO of AG1, having been appointed in July 2024. She succeeded Chris Ashenden, who remained on the Board of Directors. AG1 has experienced significant growth, projecting $600 million in annual revenue in 2024. The company has followed a single-product, direct-to-consumer model for many years. AG1 has undergone multiple formula iterations since its launch, with the latest upgrade being AG1 Next Gen, which is backed by clinical trials. AG1 has a valuation of $1.2 billion.