Linus Media Group sells to FOMO Foundry; launches Linus Coin ICO
The landscape of tech media just shifted with Linus Media Group announcing its acquisition by FOMO Foundry. Following a string of controversies, the company is pivoting toward a "product-first" strategy, marked by the launch of Linus Coin. This physical challenge coin doubles as a digital credit, promising a 2:1 redemption rate on the company’s webstore. While Linus Sebastian describes it as a way to maintain financial solvency, the move reflects a radical restructuring of LMG’s operations.
AI replaces writing and design departments
Linus Sebastian confirmed that the company has "streamlined" its workforce by replacing the entire writing department with ChatGPT. This transition, encouraged by FOMO Foundry, utilizes YouTube inspiration tools to generate scripts. Similarly, graphic design duties have shifted to a proprietary Large Language Model. Despite high operating costs and slower turnaround times for the AI, LMG management cites rising viewership as justification for eliminating human creative roles.
Zinc waste repurposed into physical tokens
Linus Coin isn't just a financial instrument; it's a solution to a manufacturing blunder. LMG revealed that a supplier produced 100,000 faulty zinc ratchet housings originally intended for their screwdrivers. Instead of absorbing the loss, FOMO Foundry directed the engineering team to melt the components down into 10,000 standard, 100 rare, and 10 ultra-rare coins. This "upcycling" strategy reportedly allowed the company to fire its engineering staff after they failed to find a use for the scrap metal over three years.

The circular logic of FOMO investments
To explain the profitability of selling credits at a loss, LMG presented a circular financial diagram. FOMO Foundry invests capital into LMG to produce goods like the Linus Coin, which are then sold at a deficit to attract customers to the FOMO ecosystem. This influx of consumer data and initial cash is then reinvested back into LMG. This aggressive financial maneuvering aims to fund ambitious projects like the Gamer Jet, even as the company moves further away from its roots in independent hardware journalism.
- FOMO Foundry
- 27%· companies
- Linus Coin
- 20%· products
- Linus Sebastian
- 13%· people
- ChatGPT
- 7%· products
- dbrand
- 7%· companies
- Other topics
- 27%

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